Outdoor Media & Giant Coupons

By Shaun Abrahamson on January 20, 2008

Mutopo has been helping one of our clients to develop new Out of Home Media businesses. The new site and associated tools are intended to help sell advertising at specific real world locations (traditional outdoor and mobile proximity marketing). Take a look at www.interainc.com.

As Google continues to refine their approach to advertising on Google Maps, it is going to be interesting to see how the online and physical ad spaces blur. Coupons seem to be the choice to drive mobile and online traffic to physical world locations. While traditional outdoor seems to favor URLs, 800 numbers, shortcodes/premium SMS and Bluetooth to make this medium more measurable.

One of the more interesting pieces of outdoor creative was this giant “coupon” to leverage the now ubiquitous camera phone.