Comments on: Experience Creators http://www.mutopo.com/2008/04/03/experience-creators/ Mass Collaboration Mon, 09 May 2011 19:07:37 +0000 hourly 1 By: Shaun Abrahamson http://www.mutopo.com/2008/04/03/experience-creators/#comment-86 Shaun Abrahamson Fri, 04 Apr 2008 12:46:19 +0000 http://blog.mutopo.com/2008/04/03/experience-creators/#comment-86 Thanks Sam. I am going to try to formalize this as part of a thesis I am working on. I think there are a few public numbers such as R&D investment, ad spending etc that can be used to highlight the trend. Beyond that, I will probably look at some companies that are rapidly growing (revenue, marketshare, etc) and try to understand what they are doing from an experience perspective and measure how they compare from a WOM perspective. Thanks Sam. I am going to try to formalize this as part of a thesis I am working on. I think there are a few public numbers such as R&D investment, ad spending etc that can be used to highlight the trend.

Beyond that, I will probably look at some companies that are rapidly growing (revenue, marketshare, etc) and try to understand what they are doing from an experience perspective and measure how they compare from a WOM perspective.

]]> By: Sam Decker http://www.mutopo.com/2008/04/03/experience-creators/#comment-85 Sam Decker Fri, 04 Apr 2008 10:58:35 +0000 http://blog.mutopo.com/2008/04/03/experience-creators/#comment-85 Right on. It's the uber-benefit to reviews. Manufacturers will have to make better products and give better service. I wrote about this in a blog topic called "The Word of Mouth Company" <a href="http://decker.typepad.com/welcome/2005/09/the_word_of_mou.html" rel="nofollow">http://decker.typepad.com/welcome/2005/09/the_word_of_mou.html</a> Right on. It’s the uber-benefit to reviews. Manufacturers will have to make better products and give better service.

I wrote about this in a blog topic called “The Word of Mouth Company”
http://decker.typepad.com/welcome/2005/09/the_word_of_mou.html

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