Comments on: How Obama’s Presidential Campaign Can Change the Marketing of Products http://www.mutopo.com/2009/01/20/how-obama%e2%80%99s-presidential-campaign-can-change-the-marketing-of-products/ Mass Collaboration Thu, 02 Sep 2010 14:36:00 +0000 hourly 1 http://wordpress.org/?v=2303 By: Ron White http://www.mutopo.com/2009/01/20/how-obama%e2%80%99s-presidential-campaign-can-change-the-marketing-of-products/#comment-120 Ron White Fri, 23 Jan 2009 05:55:09 +0000 http://mutopo.com/?p=321#comment-120 Obama has indeed revolutionized the concept of Personal Branding through the net. Who would have imagined that election campaigns would be such a big success on the internet. I read this wonderful article which speaks about the strategies used by Obama to make "market" himself in the most innovative manner. Have a look at it: http://www.socialpeel.com/2009/01/21/3-mindblowing-online-tactics-that-took-obama-to-the-white-house/ Obama has indeed revolutionized the concept of Personal Branding through the net. Who would have imagined that election campaigns would be such a big success on the internet. I read this wonderful article which speaks about the strategies used by Obama to make “market” himself in the most innovative manner. Have a look at it: http://www.socialpeel.com/2009/01/21/3-mindblowing-online-tactics-that-took-obama-to-the-white-house/

]]> By: roberta steele http://www.mutopo.com/2009/01/20/how-obama%e2%80%99s-presidential-campaign-can-change-the-marketing-of-products/#comment-119 roberta steele Thu, 22 Jan 2009 01:39:23 +0000 http://mutopo.com/?p=321#comment-119 I think th article writeen by Ms.Ramella was clear, concise, and on target. Koudos, Roberta J Steele, Boston I think th article writeen by Ms.Ramella was clear, concise,
and on target. Koudos, Roberta J Steele, Boston

]]> By: mutopo http://www.mutopo.com/2009/01/20/how-obama%e2%80%99s-presidential-campaign-can-change-the-marketing-of-products/#comment-118 mutopo Wed, 21 Jan 2009 10:06:23 +0000 http://mutopo.com/?p=321#comment-118 It is going to be interesting to see how interactions with government is changed. Change.gov was an interesting transition (its now been retired). It served as a way to reach out and recruit for roles int the administration. Last night, during the inauguration, www.whitehouse.gov was changed to the new administration. It has a number of simple features which any organization should have, including giving people options for how they want to keep in touch: e-mail and blog. And content is delivered via slideshows and video. So perhaps the one thing I would add to the list of requirements for marketers, is transparency, as the site declares: "WhiteHouse.gov will be a central part of President Obama's pledge to make his the most transparent and accountable administration in American history. " It is going to be interesting to see how interactions with government is changed. Change.gov was an interesting transition (its now been retired). It served as a way to reach out and recruit for roles int the administration.

Last night, during the inauguration, http://www.whitehouse.gov was changed to the new administration. It has a number of simple features which any organization should have, including giving people options for how they want to keep in touch: e-mail and blog. And content is delivered via slideshows and video.

So perhaps the one thing I would add to the list of requirements for marketers, is transparency, as the site declares:

“WhiteHouse.gov will be a central part of President Obama’s pledge to make his the most transparent and accountable administration in American history. “

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