Advertising in a new world
I’ve been doing some recent thinking about advertising – in particular, I’ve been thinking about how slow the advertising world has been to adapt to the new realities of media. This thought is of course incredibly troubling as media at its core is an ad-supported business. I fundamentally believe that advertisers have not figured out how to solve this new media “problem” and remain tied to the idea that traditional advertising can continue to deliver big results.
Advertisers need to start thinking “out of the box” about the best way to reach consumers online – as Susan Wojcicki, VP, Product Management at Google put it in her great post, advertisers need to start “getting the right ad to the right person at the right time.” This makes all the difference. I’ll let Susan and her post take it from here: http://googleblog.blogspot.com/2008/09/ad-perfect.html. - Leah
Posted in: Leadership, Learning, Research | Tagged: advertising, google, marketing | No Comments
