As organizations increase their use of social media, we believe social production is the next step to start new conversations and solve complex, shared problems.
We define social production as the process of working with people outside your organization to create products, services and communications.
In this report, we explore data from a sample of almost one hundred creative challenges from organizations like Disney, Mini, Samsung, GE, Amazon, the City of New York as well as a number of smaller organizations.
The goals of the Social Production Landscape Report are to:
+ explore how organizations are using social production
+ understand different approaches from incentive structures and task types to technology platforms and the role of existing online communities
+ encourage thinking about how social production can be used to achieve communication and product/service development objectives
This is our first report on the Social Production landscape. We still have lots of questions and we’d like to know what you think, so please leave a comment or say hello on @hellomutopo.