Download the Social Production Landscape report

As organizations increase their use of social media, we believe social production is the next step to start new conversations and solve complex, shared problems.

We define social production as the process of working with people outside your organization to create products, services and communications.

In this report, we explore data from a sample of almost one hundred creative challenges from organizations like Disney, Mini, Samsung, GE, Amazon, the City of New York as well as a number of smaller organizations.

The goals of the Social Production Landscape Report are to:

+ explore how organizations are using social production

+ understand different approaches from incentive structures and task types to technology platforms and the role of existing online communities

+ encourage thinking about how social production can be used to achieve communication and product/service development objectives

This is our first report on the Social Production landscape. We still have lots of questions and we’d like to know what you think, so please leave a comment or say hello on @hellomutopo.

Advertisers need to start thinking “out of the box” about the best way to reach consumers online – as Susan Wojcicki, VP, Product Management at Google put it in her great post, advertisers need to start “getting the right ad to the right person at the right time.”  This makes all the difference.  I’ll let Susan and her post take it from here: http://googleblog.blogspot.com/2008/09/ad-perfect.html.  - Leah

But what happens when you dont have friends where you are going or if perhaps you dont always share their tastes?

Search means you are ever more likely to turn
up maps, news, images and blogs on Google, Yahoo or Microsoft. The
travel planning process seems well suited to iterative search, as you
might do for any other product or service. So if for example, you read
thar NYC has good hamburgers and want "best burgers in New York City"
or Chelsea area has great art, so "Art Galleries in Chelsea". Google’s
got you covered.

We thought a little about what else we use to navigate the dizzying
array of choices in New York City.  The professional content folks such as New York
times have a bite sized guide
for short trips to NYC (pf course spending a little time on NYTimes.com
and you realize the breadth of their content. The Economist, which we
love for other content, is in on the local guide
action with a practical twist for their audience from transport to tipping for business travelers more focused
on efficiency (and with the additional support of an expense account).

For a different, out of the mainstream perspective, we use Gridskipper, Gothamist or Flavorpill
which all have their own unique views on whats happening and whats worth
doing in the city.We like reviews and opinions as we have discussed
previously. Yelp is a great way
to double check recommendations – not that we dont trust our friends,
but Saturday night out with a baby sitter is expensive. Ditto for Tripadvisor  if you want to know what other real people think about hotels and places worth seeing.

So what do we recommend when asked? We created the map below
to highlight some of the place we enjoy in New York City.

[googlemaps http://maps.google.com/maps/ms?ie=UTF8&hl=en&t=h&s=AARTsJrgjefBCQiIJmSsmqdb3hGAsRerOA&msa=0&msid=117758981489279450280.00044a9ecdf87c03249d3&ll=40.74507,-73.974758&spn=0.091038,0.145912&z=12&output=embed&w=425&h=350]