Noooooo! We were shocked, when he chose the Heat (stranger things have happened, like an Octopus predicting FIFA World Cup football winners). More than 6,000 people joined the movement on Facebook joined by Mayor Bloomberg along with celebrities pledging everything from Batali meals for 20 to co-hosting The Today Show.  We had a lot of fun working with BBH New York and NYC & Company to get the community organized both on- and offline. Big thanks to the NYC sports fans for making this happen.