31 August 2011
The Social Production Field Guide V1.0
18 June 2011
From Social Media to Social Production in 2012 Elections
Picture: Gaming Revolution design by Sean Mort on Threadless (vote to bring it back). In his 2008 election campaign, President Obama showed what can be achieved with Social Media. As if commanded by Joe Jaffe, he joined the conversation from initiating to responding, from simple status updates to slick videos. The influence on Social[...]
24 May 2011
How Crowdsourcing Can Change The World
On May 23, 2011, we were fortunate to share the Mutopo perspective on Crowdsourcing and Social Production at ESPM, Brazil’s leading marketing and advertising school. ESPM Social Production & Crowdsourcing Session(function() { var scribd = document.createElement(“script”); scribd.type = “text/javascript”; scribd.async = true; scribd.src = “http://www.scribd.com/javascripts/embed_code/inject.js”; var s = document.getElementsByTagName(“script”)[0]; s.parentNode.insertBefore(scribd, s); })();
27 April 2011
Long Term Agile: 5 Lessons from the Nissan GTR
At the heart of innovation is a critical contradiction. As MIT Medialab’s incoming director, Joichi Ito puts it: How can you balance the need for long term perspective with the need for short term agility? My favorite models for innovation are start-ups. I have been fortunate to work with some great ones – the[...]
15 April 2011
Collaboration with the Competition
It’s tempting to think of the world as a zero-sum game. The typical RFP process doesn’t lead you to believe otherwise: battle your competition over a client until there’s one man standing. Any projects your opponents get is one less piece of the pie for you. This is total fiction. In Enchantment, Guy Kawasaki[...]
13 April 2011
Nobody vs. Somebody
In his new book Enchantment, Guy Kawasaki makes the assertion that Nobody is the new Somebody. Not too long ago the internet was a playground ruled by somebodies, some argue that it still is. The internet’s power structure has shifted against the Sombodies of the web – influence peddlers like the New York Times, Forbes,[...]
24 March 2011
Grit is good, anonymity is better
There are certain online sites which tend to evoke in people a feeling of the true nature – or the DNA – of the internet. Chatroulette was one of these and 4chan is another. Usually what people mean by ‘the DNA of the internet’ is unbridled raw expression which is often tainted by porn[...]
18 March 2011
The Marketing Sandbox
Games used to be about consoles and phones and farm-related status updates on Facebook. But games have already moved into other areas that impact our purchases of everything from airline tickets to 1950s era office chairs on eBay. The idea of a game layer for the world, seems very plausible. In fact if the[...]
8 March 2011
Epic Winning at SXSW
I love it. But will it work? Heading into SXSW, many people are asking themselves this question of their new products, panels or parties. So, using my very special mix of trend analysis, chatter analysis and witchdoctory, some prognostications for Epic Winning at SXSW. 1. Holler Gram Remember backchannel? Now there is something new[...]
14 February 2011
Misunderestimating Communities
[View the story "Misunderestimating Communities" on Storify]