1 September 2010
The Mutopo Social Production Landscape Report
Download the Social Production Landscape report
As organizations increase their use of social media, we believe social production is the next step to start new conversations and solve complex, shared problems.
We define social production as the process of working with people outside your organization to create products, services and communications.
In this report, we explore data from a sample of almost one hundred creative challenges from organizations like Disney, Mini, Samsung, GE, Amazon, the City of New York as well as a number of smaller organizations.
The goals of the Social Production Landscape Report are to:
+ explore how organizations are using social production
+ understand different approaches from incentive structures and task types to technology platforms and the role of existing online communities
+ encourage thinking about how social production can be used to achieve communication and product/service development objectives
This is our first report on the Social Production landscape. We still have lots of questions and we’d like to know what you think, so please leave a comment or say hello on @hellomutopo.
17 August 2010
As planned
Bio for Shaun Abrahamson Accused of living in the future. Guilty on a few counts. Amateur investor. Social production engineer at mutopo.com. Papai to Max & Oli. Married to @anhuch. As planned “Can I play video games for a little?” my 4 year old asks, in Portuguese. My answer I expect will throw him off, “Not[...]
13 August 2010
Open innovation begins with communication
The fun part of business development, is that you get to talk to lots of people about: + what they want to do + what work they like + why they think it is/was successful When the subject turns to co-creation, open innovation or social production, there are a few reference organization outside the technology[...]
14 July 2010
Forage like meerkats (for creative challenges)
Meerkats are pretty good at foraging for food. Why is this important? We trying to be good at foraging for great creative challenges. This is why we created asmbl.us with mr.peter (he is also from South Africa, so he feels strongly about showing the greatness of Meerkat-inspired foraging). We’re making it easier to find the best[...]
21 June 2010
betacup learnings – curation at scale
Simplicity did win, but we’re just starting to understand the complexity of the process to choose the best ideas. In particular, in the coming weeks, we’re going to dig into two topics in a lot more detail: + choosing the right tasks + choosing the right people (for the tasks) Choosing the right tasks Much[...]
31 May 2010
Crowdsourcing how to Crowdsource
People are crowdsourcing everything from logo design to crisis management. While many people have heard about crowdsourcing, we get lots of questions about what it can do and how it works. At Mutopo, we do some crowdsourcing and we also try to figure out how it works. But we’re fortunate that people in the space[...]
27 May 2010
Clios Presentation – What’s Inspiring Us Right Now
Clios Presentation – Current Inspiration View more presentations from Shaun Abrahamson.
5 May 2010
social product development (the comic strips)
concepts and ideas testing and feedback the launch insights for new opportunities created using strip generator.
10 April 2010
the betacup – how are we doing so far?
How are we doing after 1 week? + 65 ideas + over 300 comments + almost 30,000 views of ideas + almost 1,000 registrations to submit ideas In addition, the contest has good press and is the subject of steady twitter conversation all of which is helping to move the numbers above. But how good[...]
23 February 2010
How can the crowd change your business model?
During Social Media Week, we covered lots of crowdsourcing. Advertising was up early in the week, followed by hardware focused crowdsourcing (like the Rally Fighter) and at the end of the week, crowdsourcing was discussed in the context of the news business. I also had a chance to talk with John Winsor about “the age of abundance in marketing”[...]