1 January 2011
Building a better Tomorrowland
We wish you a happy, healthy 2020.
So there’s lots to do in 2011, to make this happen.
This was brought sharply into focus on our holiday trip to Disney’s Magic Kingdom.
The centerpiece of Tomorrowland is mini-speedway of fun to drive, CO2 spewing cars. This contrasts with the rather slow, not-particularly-funly-named, environmentally responsible, Peoplemover.
Shouldn’t we be asking for sustainability and fun? Maybe some Tesla-inspired electrics on the Tomorrowland circuit?
But there was hope in Tomorrowland – just ask Mike Wazowski (with one eye). For years Monsters Inc. was using “scream fuel”, when it turns out that fuel sourced from laughs provides a far more efficient source (along with much much better monster-human relations).
We know the Monsters Inc. experience is not unique – we just have to ask the right questions and challenge assumptions.
We’ve been inspired by the abundant creativity and talent we’ve seen in 2010 from participants in Social Production challenges we’ve helped create, like The Betacup and Life Edited.
Hope you’ll join us in building a better Tomorrowland in 2011. Cheers!
[photo by http://www.flickr.com/photos/expressmonorail/]
10 December 2010
Design > sell > fund VS Fund > design > sell
Almost a year ago we tried to get the betacup started on Kickstarter, with mixed success. We came up with a pitch to sell people on something we were going to design. In other words, we wanted to pitch an idea to raise funds to create a design. Fund -> Design -> Sell Turned out[...]
1 October 2010
Planningness Social Production Machine Prezi
.prezi-player { width: 600px; } .prezi-player-links { text-align: center; } Causing Social Production on Prezi
24 September 2010
Forrester on the betacup and Social Co-Creation
Forrester just released a case study discussing our work on the betacup. They offer great insights for organizations looking for innovative ways to solve complex problems. When Starbucks decided to tackle a specific, more complex problem — reducing waste generated by disposable coffee cups — it recognized that it needed a new audience, a new[...]
22 September 2010
Next big challenge: traffic congestion
Thanks to IBM and Social Media Week, I had the opportunity to discuss a rapidly growing challenge – traffic congestion. The recent IBM Commuter Pain Study paints a grim picture of metropolitan-area commuters in many cities struggling to get to and from work each day, often with negative consequences. I talked with Naveen Lamba, Global[...]
1 September 2010
The Mutopo Social Production Landscape Report
Download the Social Production Landscape report As organizations increase their use of social media, we believe social production is the next step to start new conversations and solve complex, shared problems. We define social production as the process of working with people outside your organization to create products, services and communications. In this report, we[...]
17 August 2010
As planned
Bio for Shaun Abrahamson Accused of living in the future. Guilty on a few counts. Amateur investor. Social production engineer at mutopo.com. Papai to Max & Oli. Married to @anhuch. As planned “Can I play video games for a little?” my 4 year old asks, in Portuguese. My answer I expect will throw him off, “Not[...]
13 August 2010
Open innovation begins with communication
The fun part of business development, is that you get to talk to lots of people about: + what they want to do + what work they like + why they think it is/was successful When the subject turns to co-creation, open innovation or social production, there are a few reference organization outside the technology[...]
14 July 2010
Forage like meerkats (for creative challenges)
Meerkats are pretty good at foraging for food. Why is this important? We trying to be good at foraging for great creative challenges. This is why we created asmbl.us with mr.peter (he is also from South Africa, so he feels strongly about showing the greatness of Meerkat-inspired foraging). We’re making it easier to find the best[...]
21 June 2010
betacup learnings – curation at scale
Simplicity did win, but we’re just starting to understand the complexity of the process to choose the best ideas. In particular, in the coming weeks, we’re going to dig into two topics in a lot more detail: + choosing the right tasks + choosing the right people (for the tasks) Choosing the right tasks Much[...]